If you’re new to Twitter, you may wonder what all those words preceded by the # sign are. They’re hashtags, and you should consider using them if you want to get more out of your Twitter experience.
When you search for or click on a hashtag, you’ll see all other tweets that use the same hashtag. Only others who are interested in the same topic thread will likely be using the same hashtag.
Go ahead and search for a few hashtag topics that are relevant to your business. Using hashtags on Twitter can help drive more conversation about your brand and your industry.